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Why is Branding important?
Brands are essentially patterns of familiarity, meaning, fondness, and reassurance that exist in the minds of people
Branding is important because it is what makes a memorable impression on consumers, but it allows your customers and clients to know what to expect from your company. It is a way of distinguishing yourself from the competitors and clarifying what it is you offer that makes you the better choice. Your brand is built to be a true representation of who you are as a business, and how you wish to be perceived
Lets talk stats
People remember only 10% of information three days after hearing it, on average. Adding a picture can improve recall to 65%.
67% of consumers say that the quality of a product image is "very important" in selecting and purchasing a product.
50% of online shoppers say, "large, high-quality product images are more important than product information, descriptions, or even reviews."
90% of online buyers say that photo quality is the most crucial factor in an online sale, according to Etsy and Justuno.
60% of consumers say they're more likely to consider or contact a business that has an image show up in local search results.
Images on Facebook receive 20% more engagement than videos and 352% more engagement than links.